Holiday Layaway | MediaPost
The Internet continues to grow as the most preferred media channel, with 37.7% of U.S. consumers identifying it as the media that they can’t live without, above television at 21.6%. The percentage of consumers who purchase from mobile phones has grown from 10% in 2009 to 13% in 2010. Pricing and product research via mobile devices has also grown significantly during the same time frame, says the report.
Social networking is increasingly important for online retail, accounting for more than 3% of all visits to the top 500 online retail sites. More than 60% of U.S. adult online users say that they have visited a social network during a typical month. 43% of social network users say that they frequent social networking sites multiple times per day.
