Growth of Digital Coupons Outpaces That of Printed Newspaper Coupons by 10 to 1 | Coupons.com
Coupons.com recently issued new data that shows digital coupons grew 100% during the 12-month period ending June 30, 2010, while free standing inserts in newspapers rose 8.4% for the same period. The data shows that more than $1 billion in digital coupon savings was printed or loaded to a store loyalty card via the Coupons.com network in the last 12 months, outpacing the growth of coupons distributed in newspapers 10 to 1.
Growth is attributed to several key factors, including
Continued consumer adoption of online printable, save to store, loyalty card and mobile coupons
Increased use of digital coupons by brand marketers, manufacturers and retailers
Steven Boal, CEO of Coupons.com Incorporated, “… more and more (consumers) are tapping digital coupons as an important part of their savings strategy… we foresee substantial growth across the entire digital domain… with particular growth within social media and mobile environments.”
