Jun 25 2010
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Coupons Benefit Retailers, Too | MediaPost Publications
one-third of online shoppers surveyed said they generally use coupon sites while shopping online. 35 million consumers visited coupon sites in April 2010, up 5% from the year prior. Besides the consumer benefit, says the report, coupons have a significant impact on retailers’ bottom lines.
More than half of the consumers who used a coupon code during their last online purchase said that if they had not received the discount, they would not have bought the item(s), suggesting that coupons can be a highly effective sales driver.
