Oct 30 2009
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Sony Increases Affiliate Sales by 39 Percent
A recent report from Jupiter Research predicts that online consumer electronic sales will be $6.1 billion by 2009 - nearly 10 percent of all consumer electronic sales. The report also states that online consumer electronic shoppers spend almost twice as much as the average online consumer.
So what is the challenge for online marketers? It’s finding the right online channel for reaching lifelong customers. With the number of different online channels available, marketers increasingly look to focus their efforts and budgets on those that yield the highest return on investment.
