Oct 28 2009
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2010: The Year of the Good Idea
10 Integrated Marketing Trends from The Marketing Democracy:
1. Less will get done until we learn to do more with less.
2. Marketers will mistakenly ‘whack’ a medicum of the marketing mix.
3. Marketers rush to employ ’social networking’ strategies.
4. More data but even less ‘understanding.’
5. Lines between media will continue to blur.
6. Push vs. pull will become less relevant.
7. Great content will travel at the ’speed of share’ while ‘average’ experiences will evaporate.
8. The adult 18-49 demo will become even less relevant as a target cohort.
9. Symbiosis will create interesting and - at times strange - partnerships.
10. 2010 will become the year of the good idea.
