The generation gap of technology adoption between younger and older Americans is widening, spurred on by Gen Y’s rapid integration of mobile and social behaviors, according to the largest annual survey of Americans’ technology adoption and attitudes by Forrester Research, Inc. (Nasdaq: FORR). “The State Of Consumers And Technology Benchmark 2010” report is a graphical analysis of Forrester’s North American Consumer Technographics ® Benchmark mail survey of nearly 43,000 consumers in both the US and Canada. Now in its 13th year, the study is the largest and longest-running survey of consumers and technology in the world.
With more than 1,450 data points and responses about nearly 500 North American brands, the Benchmark Survey is a valuable resource for Market Research professionals’ product planning and go-to-market strategies. The report provides a generational overview of US consumers’ demographics, behaviors, and technology attitudes. Survey results were segmented by Gen Y (ages 18 to 30), Gen X (ages 31 to 44), Younger Boomers (ages 45 to 54), Older Boomers (ages 55 to 65), and Seniors (ages 66 and older). While Americans’ adoption of a digital lifestyle continues, Gen Y and Gen X outpace Baby Boomers and Seniors on almost everything technology related.
