Dell has eliminated the use of more than 18.2 million pounds of packaging material since 2008. To put that into perspective, that’s the same weight as 226 fully-loaded 18-wheelers or almost 4,184 small pick-ups.
Outlined in its recently released 2009 Corporate Responsibility Report, Dell has increased the amount of recycled content in its packaging by approximately 32 percent. The company is now 94 percent of the way to achieving its stated goal of increasing recycled content in packaging by 40 percent by 2012. As an added bonus, more than half (57 percent) of Dell’s packaging materials can now be conveniently recycled by customers using their local curbside pick-up programs.
The company is aiming for that number to be 75 percent by the end of 2012. According to Oliver Campbell, senior manager of Global Packaging, Dell’s dramatic reduction started with simple changes that allowed for smaller cube packaging, such as putting fewer disks, catalogs, etc.
