We can talk all day about repricing, revenue, technology, and how to make mail “meaningful” again, but the core issues with this service remain intact until someone can make a solid argument to reform it from the ground up. It didn’t earn the name “snail mail” for nothing. The real problem isn’t technology. Correspondence is meaningful as is our time, which has come to be valued more significantly than ever. The USPS needs to catch up on the way we all value our time and thus offer solutions to the way we can correspond accordingly. Until its ready to tackle the real problems of today’s corresponding world, nothing can save it— even this beautiful “radical” retrofit, which would be a fantastic start. via The U.S. Postal Service Is Dying. Why Not Radically Rebrand It? | Co.Design
